Four Reasons Why You Should Never Create Spam Emails
It’s tempting for new email marketers to think about spamming as an option to help increase their business’ success. But experienced email marketers understand how harmful it is not just to your current campaign, but all future campaigns and even your business. We’re going to review four reasons why you should not every consider email spam for use with your campaigns.
1. You could lose your internet service
Internet service providers (ISP) are the companies that give you access to the internet and help police it. Just like any business does, Internet service providers work to ensure that they provide a superior service for their users, and when someone starts sending large amounts of email spam, it clogs up the network and uses a ton of server resources. If you’re not currently using email marketing software, read this iContact review, which has built in functionality to guard you against being flagged as spam.
Therefore, ISPs are on a constant lookout for spammers and constantly work to shut them down by removing their Internet service and/or taking down their entire website. It also is common for spammers to get sued out of a lot of money by ISPs, especially if the volume is significant. Like the software mentioned above, you may also want to check out this Vertical Response review, but ultimately if you begin spamming, you are on a slippery slope to being acted upon by your ISP, and this could easily ruin your business.
2. Your deliverability gets ruined
Popular web-based email programs such as Gmail or Hotmail all have mechanisms to protect their own users from spam. If you have ever used one of these programs regularly, you know that there is an option to mark an email as “spam.” When enough people mark a message as spam, these email service providers will blacklist future messages sent by the domain.
So what? It means that users also help police the system, and it’s easy to identify spam. When you syndicate poor quality emails and spam, you have a high probability of being blacklisted, meaning that nobody will receive your email messages when you send them.
3. Gives your company a negative reputation
This is obvious and needs no explanation. The truth is, people remember you by your email campaigns, and if the last thing people think of about your brand is being annoyed by your spam emails, there is no way they are going to remain a customer. Protect your company’s reputation by always sending out quality, opt-in emails.
4. It’s unethical
When you send out spam emails, you’re not only taking up people’s valuable time, but your also taking up network resources that other people are paying for. Spam wastes a high percentage of all bandwidth available for worldwide Internet users, and this leads to higher costs for everyone as ISPs split the cost of the extra technical needs among Internet subscribers. This is unethical, and if spammers ceased to exist, Internet access would be much cheaper than it is today.
Spamming isn’t just bad for yourself and your business, but it’s also bad for all Internet users as it takes up people’s time and money. The truth is, opt-in email marketing is very simple anyway and always leads to better results, as your subscribers are very receptive to your messages. After all, they asked to receive it! Do yourself a favor and hold off on the email spam.
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